Sports Sponsorship Market was valued at USD 57.70 Billion in 2020 and is projected to reach USD 88.66 Billion by 2026, growing at a CAGR of 6.30% from 2020 to 2026.
Major players leading in market are Pepsi, Redbull, Coca-Cola Company Ltd, Adidas, Nike, Inc. Rolex, MSI and Alfaref.
Coca-Cola’s sponsorship of the Sydney 2000 Olympic Games is an excellent example of how a company can successfully integrate sponsorship within its marketing strategy. Puma currently holds partnerships with the Premier League's Manchester City and Newcastle United, the Bundesliga's Borussia Dortmund, the Eredivisie's PSV Eindhoven, Serie A's AC Milan, Mexico's Chivas de Guadalajara and CF Monterrey, and the national teams of Italy.
Segmentation of market by Type (Signage, Digital Activation, Club & Venue Activation, and Others); by Application (Competition Sponsorship, Training Sponsorship, and Others), and By region, the market is divided into Europe, North America, Asia Pacific, Latin America and Middle East & Africa. North America held almost 42% share of the overall market. Factors like the introduction of new sporting activities combined with growing sponsorship expenditure on sports is driving business growth in this region. Asia Pacific is likely to grow at high CAGR of almost 6.1% in the forecast period.
Reliance (IMGR) has facilitated 36 marketing, licensing and sponsorship deals during the 13th edition of the Indian Premier League (IPL), racking up transactions of more than Rs 325 crore, even as companies are still in cash conservation mode due to the persistent Covid-19 induced.
The report offers a systematic presentation of the existing trends, growth opportunities, market dynamics that are expected to shape the growth of the Sports Sponsorship market. The various research methods and tools were involved in the market analysis, to uncover crucial information about the market such as current & future trends, opportunities, business strategies and more, which in turn will aid the business decision-makers to make the right decision in future.
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