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New Brands estimates CAGR 7.1% in Global Lingerie Market

The Global Lingerie Market size was accounted at USD 34.4 billion in 2020 and is expected to register a CAGR of 7.4% from 2021 to 2025.

Lingerie is a category of primarily women's clothing including undergarments, sleepwear, and lightweight robes. The specific choice of the word is often motivated by an intention to imply that the garments are alluring, fashionable or both.

Major Players in the market includes Jockey International Inc., Wisconsin, Hanes, Groupe Chantelle, LVMH, L Brands Inc., MAS Holdings Limited, Ann Summers, Marks and Spencer, and PVH Corporation. 

    Oct 2020- US based worldwide responsible Accredited Production (WRAP) has begun a probe into the Indian licensee of Jockey International and Speedo, after accusations of human rights abuses at one of the factories. The move comes after questions were raised about production facility in India.

     Nov 2020, Hanes Champion Athleticwear launched a limited-edition capsule collection in partnership with Nintendo to celebrate the 35th anniversary of Super Mario Bros. Available to shop globally, the new Champion x Super Mario Bros. collaboration features unique Super Mario Bros. graphics playfully displayed on classic Champion apparel. The Champion x Super Mario Bros. collection uses some of the Japanese box art created for the original Super Mario Bros. and utilizes the vintage prints, reinventing them through a Champion lens. Using the authentic apparel brand’s products as the canvas, the collection puts a new twist on classic characters.

    In August 2020, Delta Galil agreed to buy lingerie and swimwear e-tailer Brand Necessities for an undisclosed amount. The platform sells more than 160 brands across the intimates, lingerie, swimwear, shapewear and sleepwear categories, names like SpanxWacoalCalvin Klein and Chantelle.

     July 2020, Kenzo has rejoined its partnership with iconic California skate brand Vans in a new footwear collection. In addition to sneakers, two worlds and cultures come together in an exclusive capsule collection that fuses the bucolic ethos of the Paris Maison with the legendary American brand’s sneaker design. Both the Sk8-Hi high-top sneaker and the Old-Skool low-top have been revisited in three floral prints for both men and women. 

    Regional Analysis- By region it splits into North America, Europe, Asia-Pacific, Middle East & Africa and LAMEA. Among these North America region will account largest market in a forecast period due to high preferences for premium lingerie brands and consumer demands are increasing in this region. Another region like Asia-pacific and Europe has increasing the awareness in women about hygiene products and health beneficial products. Changing the living style adoption of various and latest fashion has increased the market.

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