Canada Ginger Beer is carbonated, non-alcoholic drink made from sugar, ginger, water and starter culture by fermentation process. Different flavors are added into Canada Ginger Beer such as lemon, lime, cinnamon and others to enhance taste of beer. There are two form of ginger bale available in the market such as golden ginger ale and dry ginger ale. Golden ginger ale is darker in color and has an intense flavor of ginger, while the dry ginger ale has a pale color and has a much milder ginger flavor.
Major Players in the Canada Beer Market Includes Canada Dry, Bruce Cost Fresh, Reeds Inc., Dr Pepper Snapple Group, Hansen Beverage and Buffalo Rock Company.
16 April 2020- Reeds Inc. US based brand has launched natural ginger ale made with fresh ginger. Reed’s real ginger is available in the two verities original and zero sugar original. Original ginger ale is made with non GMO, natural, organic ginger with no added artificial flavor, color and preservatives.
Oct 2020- Victor Cardoso filed his class-action lawsuit against Canada Dry-brand ginger ale for that reason Canada Dry Mott's agreed to pay $200,000 but it "expressly denies liability and is not required to change its product labeling or advertising for products marketed in Canada." (When similar lawsuits were filed in the United States, the company agreed that it would no longer use the phrase "Made from Real Ginger" to market and sell its products).
Bruce Cost Ginger Ale, a craft soda brand known for its unfiltered ginger ale, is celebrating its 10th anniversary with a Limited Edition Throwback giveaway campaign featuring its original branding and flavor offerings. Decade of unfiltered ginger and bold flavors, Bruce Cost Ginger Ale is hosting their #Happy10thBCGA giveaway for their nationwide community of ginger enthusiasts and craft soda fans. From 7/1/2020 to 7/10/2020, folks are invited to share images representing their passion for Bruce Cost Ginger Ale.
Nov 2020-Bffalo Rock Company, will invest $75 million to expand its distribution hub with the purchase of a 1-million-square-foot warehouse facility in Birmingham, Alabama. Buffalo Rock bottles its own brands, including Buffalo Rock Ginger Ale, Grapico, Dr. Wham and Sun Fresh Brands, as well as Cadbury Schweppes and PepsiCo carbonated products at this facility. It produces about 90% of the products it distributes.
Ginger Ale has long been an American favorite. Almost mainstream ginger ales contain almost no real ginger. Reed’s commissioned a study that shows that 1 out of 3 ginger ale drinkers reach for this bubbly beverage as they are looking for a drink with actual ginger, showing a need for a real ginger option. Made with 2000 milligrams of fresh ginger, Reed’s believes Reed’s Real Ginger Ale provides consumers with the real ginger they have been seeking.
Canada Ginger Beer Market Segmentation classified on the By Type is Golden Canada Ginger Beer, Dry Canada Ginger Beer. By Distribution Channel it includes Supermarket, Convenience store, Online retailer, others. By region and country analysis it segmented into North America, U.S., Mexico, and Canada. North America is expected to dominate the growth of ginger beer market by increasing prevalence of obesity in this region. Furthermore, increasing demand for low calorie beverages owing to health consciousness among the consumers is driving the growth of ginger beer market in this region.
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