The Digital Signage Software Market is expected to rise from USD 6.12 billion in 2020 to a projected value by 13.14 billion by 2027.
Increasing demand for digital signage in public and commercial sectors, advancements in technology offerings and infrastructure growths are the key driving factors behind growth of digital signage software market. Enhanced inventions in the display technology such as electronic paper display (EPD), OLED and quantum dot LED (QLED) are boosting the further demand of digital signage market globally. All sectors are transforming into digital platform.
Major players which driving the market are NEC Cooperation, Planer system, LG Electronics,Inc. Samsung electronics, Co .Ltd. Sharp Corporation, Sony Corporation, Hitachi Ltd, Panasonic corporation.
Stronger hardware will be able to support larger displays. Currently, outdoor displays are limited due to the need to be protected from the elements. New hardware will be stronger and better protected allowing for larger screen sizes even outside.
In few years back there have been quasi-free offers, but this year we saw NEC Displays announce its hosted VUKUNET platform is now free to anyone. It’s a general use platform for the small to medium business crowd, and what it has done, or certainly should, is make a lot of companies get focused. New mini and micro LED displays will offer a higher resolution screens for digital signage. The better the resolution, the more effective the sign will be at capturing your audience’s attention.
Market segmentation of Global Digital Signage Software Market by Software Type (Edge Server Software, Content Management System, Others), Service (Installation Service, Maintenance & Support Services, Others), Application (Indoor, Outdoor), End-Use Vertical (Commercial, Infrastructural, Institutional, Industrial, Others), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa). North America is expected to hold the largest market share and dominate the digital signage software market between (2020 - 2023)
Future prediction says that the key focus for many digital signage deployers is increased customization and personalization, which a feature is becoming possible through improved analytics. With artificial intelligence-based features, historical customer data can now be analyzed in order to deliver effective and targeted personalized content. We predict that analytics will continue to improve in the future, with the increasing reliance upon AI, which will affect the products and information shown on digital signage.
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